Meh Merge Privacy Policy

1. Who we are

Meh Merge (the "App") is a casual mobile game published on Google Play by Bill The Dev, an individual developer ("we", "us"). It is a drop-and-merge puzzle game where you drop balls into a jar and matching balls merge into bigger ones.

This policy explains what information is processed when you use the App, who processes it, and the choices you have. It applies only to the App, not to other apps or websites.

2. Information we collect ourselves

We do not ask for your name, email address, phone number, contacts, photos, precise location or any other personal information, and the App has no account system.

The App stores a small amount of game data only on your device (using the device's local app storage), for example: your best score, sound/music/vibration settings, your coins, which skins you own and use, whether you own "Remove ads" or other purchases, and when the review prompt was last shown. This data is never sent to us. We do not run our own analytics or tracking.

3. Information collected by third parties

The App includes software development kits (SDKs) from the companies below. They act independently or as our service providers and handle data according to their own privacy policies.

3.1 Advertising: Google AdMob and Unity Ads

The App shows full-screen ads between rounds and optional rewarded video ads (which you choose to watch, for example a revive after the jar fills up). Ads are served through Google AdMob (the Google Mobile Ads SDK), provided by Google. AdMob acts as a mediation platform and can also request ads from Unity Ads, provided by Unity Technologies, through the Unity Ads adapter. These SDKs may automatically collect:

• Your device's advertising ID (Android advertising ID), app set ID and an ID created for this installation of the App;
• Device information such as model, manufacturer, operating system version, language, time zone, screen size and mobile carrier;
• Your IP address, which may be used to estimate your approximate (country or city level) location;
• App interaction data related to ads, such as ad views, clicks, video completions and app launches;
• Diagnostic data, such as app launch time and performance information of the ad SDK;
• Information about in-app purchase events (for example that a purchase was made), which Unity Ads states it may use for advertising and analytics. Your payment details are never shared.

They use this information to deliver ads, limit how often you see the same ad, measure ad performance, prevent fraud and, where permitted and with consent where required, show personalized ads.

Learn more:

• Google Privacy Policy: https://policies.google.com/privacy
• How Google uses information from sites or apps that use our services: https://policies.google.com/technologies/partner-sites
• Unity Privacy Policy: https://unity.com/legal/privacy-policy

3.2 In-app purchases: Google Play Billing

All purchases are optional, one-time and cosmetic or convenience only: "Remove ads" (turns off the between-round ads; optional rewarded ads stay available if you want the reward), premium skin sets, and bundles of these. There are no random rewards, and in-game coins are earned by playing and are never sold for real money. Payment is handled entirely by Google Play under Google's terms and privacy policy. We never see or store your card or payment details; we only receive confirmation from Google Play that a purchase is valid so the App can unlock it, and the App can restore your purchases from Google Play after a reinstall.

3.3 Ratings: Google Play In-App Review

From time to time the App may show Google Play's built-in rating dialog. This is provided by Google; we do not receive any information about whether you rated the App or what you wrote.

4. Why the data is processed (and legal bases)

5. Consent and how to change it

If you are in the European Economic Area, the United Kingdom, Switzerland or another region where consent is required, the App shows a consent form (Google's User Messaging Platform, "UMP") before any ads are requested. Your choice is stored on your device and made available to the ad SDKs in the App, including Unity Ads when it serves an ad through AdMob mediation. You can accept or decline personalized advertising. If you decline, you may still see non-personalized ads, which are based on context such as the App itself and your general location.

You can change or withdraw your choice at any time: open the App, go to Settings → Privacy options. (This button appears for players in regions where consent applies.) A link to this policy is also available at Settings → Privacy policy.

6. Your choices about ads

• Opt out of personalized ads: on most Android devices go to Settings → Privacy → Ads (or Settings → Google → Ads) and delete or reset your advertising ID. Menu names can differ between devices.
• Remove between-round ads: buy "Remove ads" in the App.
• Stop all processing: uninstall the App.

7. Data retention

Game data stored on your device remains until you clear the App's data or uninstall the App. We do not keep a copy. Data collected by Google and Unity is kept according to their own retention policies (see the links above). Unity states that app interaction data linked to an installation ID is kept for up to 12 months.

8. Children

The App is not directed at children under 13, and its target audience is ages 13 and over. We do not knowingly collect personal information from children under 13, consistent with the U.S. Children's Online Privacy Protection Act (COPPA) and similar laws. If you are a parent or guardian and believe your child under 13 has used the App in a way that caused personal information to be collected by our ad partners, please contact us and we will help you ask the relevant partner to delete it.

9. Your rights

Depending on where you live, you may have rights over your personal information:

• EEA/UK (GDPR): the right to access, correct, delete, restrict or object to processing, to data portability, and to withdraw consent at any time. You can also complain to your local data protection authority.
• California and other U.S. states (CCPA/CPRA and similar laws): the right to know, access and delete personal information and to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising. We do not sell personal information for money. Ad partners' use of your advertising ID and IP address may be considered "sharing" under these laws; you can opt out by resetting or deleting your advertising ID as described in section 6 and by using the partners' tools.

Because we do not hold personal data about you on our servers, most requests are best directed to the ad partners that hold it:

• Google: https://policies.google.com/privacy
• Unity: tap the Data Privacy icon shown inside a Unity ad, or see https://unity.com/legal/privacy-policy

You can also contact us and we will do our best to help.

10. Security

Game data is kept in the App's private storage on your device. The ad and billing SDKs we use send data over encrypted connections (HTTPS/TLS). No method of transmission or storage is 100% secure, but we choose well-established providers and keep the data we handle to a minimum.

11. International transfers

Our ad partners may process data in the United States and other countries. They are responsible for applying appropriate safeguards for such transfers as described in their privacy policies.

12. Changes to this policy

We may update this policy, for example if the App adds new features or partners. The updated version will be posted at this address with a new effective date. Significant changes will also be reflected in the App's Google Play listing.

13. Contact

Bill The Dev
Email: truongbill003@gmail.com